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FTC wins consent pacts on auto lease ads

[washington] In its first action against ad agencies that create automobile ads which bury some important leasing terms, the Federal Trade Commission won consent agreements from Grey Advertising, Rubin Postaer & Associates and Foote, Cone & Belding to give prominence to all major leasing terms in future ads. Grey was cited for a Mitsubishi Motor Sales of America ad from its G2 unit, Huntington Beach, Calif.; Rubin Postaer, Santa Monica, Calif., for an American Honda Motor Co. TV ad; and FCB for a Mazda Motor of America ad produced by its San Francisco office.

JWT, Bates, Cline vie for W-L's Lipitor drug

[morris plains, n.j.] Warner-Lambert Co.'s roster agencies J. Walter Thompson USA, Bates USA and Cline, Davis & Mann, all New York, are competing for the estimated $35 million direct-to-consumer anti-cholesterol prescription drug Lipitor account. Cline already handles the professional business.

JWT captures $25 mil Ford dealer acc't

[detroit] J. Walter Thompson USA here won the $25 million New England Ford Dealer ad group in a shoot-out with Hill, Holliday, Connors, Cosmopulos, Boston. The latest win gives JWT 52 of 63 Ford Division dealer groups. W.B. Doner & Co., Southfield, Mich., resigned the account.

Champion sues Nike over `I can' tagline

[winston-salem, n.c.] Champion Products is suing Nike in Canadian courts over the athletic footwear marketer's "I can" tagline from agency Wieden & Kennedy, Portland, Ore. Champion, a sportswear marketer, has run the theme "I can" in recent U.S. ads and the company's Canadian office has trademarked "You know you can." Champion's "I can" themed advertising was created by TBWA Chiat/Day, New York. Champion did not return calls; TBWA and Nike both declined to comment on the legal action.

M&C Saatchi, Temerlin study airline partnership

[dallas] M&C Saatchi, New York, and Temerlin McClain, Irving, Texas, are reportedly exploring the idea of a partnership serving a planned alliance between American Airlines and British Airways. Both carriers emphasized such an effort is "premature," since future decisions from the U.S., U.K. and European Union governments could alter plans.

NBC stations still selling Super Bowl time

[new york] As of last week none of the 12 NBC owned-and-operated TV stations had sold out its advertising inventory for the Super Bowl, according to executives with knowledge of the situation. That contrasts with the NBC network, which was sold out months ago at rates averaging $1.3 million per 30-second commercial.

Schwann's reviewing $15 mil account

[marshall, minn.] Schwann's Foods is reviewing its $15 million account, currently with Bozell, Minneapolis, which is in the review. The frozen foods company -- maker of Tony's pizza and Red Baron pizza -- has begun contacting agencies including Martin/Williams, Minneapolis.

4 Fla. shops hosting visits in $70 mil review

[tallahassee, fla.] Four Florida agencies will host site visits today and Jan. 20 from the review committee for the state's anti-tobacco advertising review. Paradigm Communications, Tampa, and the William Cook Agency, Jacksonville, will be visited today. Crispin Porter & Bogusky and Beber Silverstein & Partners, both Miami -- and which ranked first and second, respectively, in the balloting thus far -- will host Jan. 20. The agencies are vying for the state's estimated $50 million to $70 million, two-year ad account.

Levi's readies to hear from 5 shops in review

[san francisco] Top officials of Levi Strauss & Co. this week hear presentations from five agencies pitching the marketer's estimated $90 million advertising acount for its denim apparel. The five agencies making presentations on strategy and creative include incumbent Foote, Cone & Belding and Hal Riney & Partners, San Francisco; Bartle Bogle Hegarty, London, Levi's agency in Europe and Asia; and two Omnicom shops, BBDO Worldwide, New York and Los Angeles, and TBWA Chiat/Day, Venice and San Francisco, Calif.

Screenvision executives may exit for equity in Wald Agency

[new york] Screenvision Cinema Network executives Ann Marie Marcus and Cathy St. Jean are said to be leaving to take an equity interest in advertising recruiting company Judy Wald Agency, which might be renamed Judy Wald & Partners. Ms. St. Jean did not deny the talks but said nothing has been finalized. Ms. Wald also said that a deal had not been completed.

Outback sends media on $20 mil acc't to KSL, SFM

[tampa, fla.] Outback Steakhouse has awarded local media planning and buying for its $20 million account to KSL Media, New York, and national buying to SFM Media Corp., New York. The chain also has narrowed its creative review to 12 shops. McCann-Erickson Worldwide, New York, split with Outback last month. Also, Lone Star Steakhouse & Saloon has hired an unidentified consultant to review agencies and plans to start its first broadcast advertising.


Pep Boys-Manny, Moe & Jack's $30 million to $40 million creative account has been resigned by Cliff Freeman & Partners, New York. . . . Nationwide Insurance to Temerlin McClain, Dallas, from Ketchum Advertising, Pittsburgh, for its $22 million account. . . . James Murdoch, son of Rupert Murdoch and recently appointed president of News America Digital Publishing, will leave that post to become deputy publisher, New York Post, also owned by News Corp. . . . Advantica Restaurant Group's El Pollo Loco to Dailey & Associates, Los Angeles, from Foote, Cone & Belding for its $10 million account. . . . J.C. Penney Co.'s Eckerd Corp. has begun contacting agencies for an estimated $10 million branding effort centered on the chain's centennial. W.B. Doner & Co., Southfield, Mich., and Baltimore, handles the drugstore's $24 million account. . . . Kia Motors America to MultiDimensional Marketing, Plano, Texas, as its first agency for sales promotions and new market strategy. . . . Sara Lee Corp. to TBWA Chiat/Day, New York, from Ammirati Puris Lintas, for its $3 million Bali intimate apparel account.

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