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COKE, NFL GO TO MOVIES WITH FOOTBALL TRAILER

[atlanta] Coca-Cola Co.

and the National Football League have created a movie trailer promoting the beginning of the 1997 NFL season. The trailer, which broke last weekend on 14,000 screens, was produced by NFL Properties, New York. Creative has actor George Wendt, Norm from "Cheers," imagining what going to a theater to watch a movie would be like if it were more like going to a football game. The trailer runs through October.

JAGUAR PROMOTES SALTIEL TO AD/MARKETING MANAGER

[mahwah, n.j.] Jaguar Cars North America named Al Saltiel to advertising and marketing manager here from brand manager at its parent in Coventry, England. Mr. Saltiel said Jaguar, to launch a new sedan, will raise ad spending 20% in the fourth quarter vs. a year ago. He succeeds Tom Spencer, who moves to suburban Minneapolis as regional sales manager of Ford Motor Co.'s Ford Division. Ford owns Jaguar.

KAUFFMANBECOMES CLICKOVER PRESIDENT-CEO

[palo alto, calif.] Scott Kauffman, previously VP-online services at CompuServe, has been named president-CEO of advertising software company ClickOver. Mr. Kauffman, an Advertising Age "Digital Media Master" in 1996, held a variety of positions at Time Warner and Newsweek before joining CompuServe. He succeeds founder Thomas Churchill, previously president-CEO, who will continue contributing to product development.

MCD'S OPERATORS REJECT NAT'L PRICE PROMO

[oak brook, ill.] McDonald's operators voted down a yearend national price promotion at a meeting with the company's marketing executives last week, where they also for the first time saw DDB Needham Worldwide's new ad strategy. Burnett executives, including CEO Rick Fizdale, also attended the meeting, where operators gave a standing ovation to DDB Needham's "Did somebody say McDonald's?" campaign.

8 BUD HERITAGE SPOTS TO RUN DURING NFL GAMES

[st. louis] Anheuser-Busch plans to run eight new ads during the 1997 NFL season focusing on the heritage of Budweiser beer. The ads, produced by DDB Needham Worldwide, Chicago, will feature the company chairman, August Busch III, and his son and company VP-marketing, August IV.

DONALDSON LUFKIN UNIT AWARDS $10 MIL ACCOUNT

[new york] DLJ Direct awarded its estimated $10 million account to Romann & Tannenholz. DLJ Direct, a new online brokerage service from Donaldson, Lufkin & Jenrette, will be available starting Sept. 24.

FOX SPORTS ADDS SPIKE/DDB TO ROSTER

[los angeles] Fox Sports Net has added to its roster of agencies Spike/DDB, New York, the boutique created by filmmaker Spike Lee and DDB Needham Worldwide, Chicago. Spike/

DDB will handle advertising and on-air promotion for Fox Sports Net's National Hockey League broadcasts beginning this fall. Mr. Lee will direct the spots himself.

MARTIN WINS REVIEW FOR TURNER CLASSIC MOVIES

[atlanta] Turner Classic Movies has named the Martin Agency, Richmond, Va., as first creative agency of record. Martin beat out Gotham, New York, and Martin/Williams, Minneapolis, in the one-month review to become TCM's first agency. TCM will continue to handle media buying and planning for its ad campaigns, which will be exclusively print.

MAYBELLINE SIGNS HERZIGOVA FOR ADS

[new york] Czech supermodel Eva Herzigova has been named

spokeswoman for Maybelline's Volum' Express Mascara and Volum' Express Washable Mascara, a new product scheduled for a September rollout by the Cosmair division with ads from Gotham. The former Wonderbra model will be featured in an ad campaignset to break Sept. 29 with national TV and print buys.

AFL-CIO WILL TEST ADS AIMED AT NEW WORKERS

[washington] The AFL-CIO will test advertising aimed at winning people to union activities in five cities in a campaign to be unveiled today. Spots from Bozell/Eskew explaining what unions do will complement aggressive field service efforts in the cities. The campaign, the first since the "Union Yes" campaign of a decade ago, is aimed at people joining the work force. The AFL-CIO would not say how much it was spending during the test.

F.Y.I.

Imagine Publishing is closing The Net, the latest sign of a shakeout in Internet magazines. CMP Media recently shut NetGuide Magazine. . . . Sony Electronics this month breaks a multimillion-dollar magazine campaign to introduce Digital Mavica, a camera that uses standard floppy disks. Coyne Communications, Morristown, N.J., created the ad, collateral and Web effort. . . . Think New Ideas, New York and West Hollywood, Calif., is expected to announce as early as this week a deal to buy Palo Alto, Calif., tech shop LVL Communications, giving Think New Ideas a base for its growing Bay area business. . . . Petersen Publishing filed an initial public offering with the Securities & Exchange Commission and expects to raise up to $172.5 million. . . . Oracle Corp. breaks its long-anticipated TV brand campaign late this month with two spots from Think New Ideas, West Hollywood, Calif. . . . ConAgra's Healthy Choice is touting its sponsorship of the '98 Olympic Winter Games and a promotional tie-in with the U.S. Olympic Ski Team with a print, in-store and national free-standing insert from Campbell Mithun Esty, Minneapolis. . . . Sotheby's International Realty to Fox Pavlika & Partners, New York, as direct response agency of record. . . . John Garland, 48, to Wells BDDP, New York, as exec VP-managing partner, director of broadcast production, from executive producer at Highway 61 Productions. . . . Townsend & O'Leary, Laguna, Hills., Calif., has joined Worldwide Partners, a global network of independent ad agencies. . . . Dallas-Fort Worth International Airport to Richards Group, Dallas, as first agency of record, to develop positioning including print and direct mail. Billings are estimated at $1 million. . . . John J. Caffera to senior VP-director of broadcast production at Bates USA, New York, from VP-executive producer.

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