$90 mil account
[san antonio] SBC Communications named Goodby, Silverstein & Partners, San Francisco, to handle the consolidated long-distance account of SBC's Southwestern Bell and recently acquired Pacific Bell (see earlier item on Page 40). Spending could be as high as $80 million to $90 million. Goodby prevailed against Ketchum Advertising, San Francisco, which had the Pacific Bell business before the merger.
Citibank assigns shops
projects in global review
[new york] Citibank, hoping to wrap up its formal review, is using special marketing projects assigned to its roster agencies as the criteria for choosing an agency for its global branding business, reportedly $100 million-plus. Foote, Cone & Belding; J. Walter Thompson USA; and Lowe & Partners/SMS are all believed to be working on the test assignments. JWT, which handles Citibank in Asia and other regions, is said to
have an edge. Citibank officials couldn't be reached for comment.
Continental asks shops
for global brand ideas
[dallas] Though not officially calling it an agency review, Continental Airlines has invited agencies to present case studies of global branding this month to decide if it will reassign its $50 million worldwide account. Richards Group defends against a list of agencies believed to include J. Walter Thompson USA, Grey Advertising and Ogilvy & Mather, all New York.
Ground Zero in West
[compton, calif.] Daewoo Motors picked Ground Zero, Santa Monica, Calif., for its $10 million Western region review, as expected (AA Daily Fax, May 22). The South Korean automaker, preparing to enter the U.S. late this year, now is pursuing regional reviews in the Northeast and Southeast, and is expected to stage one in the Midwest. It may choose a national agency from the regional winners.
Sara Lee readies
Looney Tunes cakes
[chicago] Sara Lee Bakery, having inked a deal with Warner Bros. making the studio the exclusive worldwide sponsor of branded baked goods, this fall will introduce Sara Lee-branded, Looney Tunes-themed party cakes in supermarket bakeries. The marketer also will introduce a line of kids-themed bagels under a Looney Tunes brand name.
$15 mil review
[nashville, tenn.] Bridgestone-Firestone has put on hold the review to consolidate its estimated $15 million corporate and retail business, said executives close to the tiremaker. Bridgestone Advertising Director Paul Napoli declined to comment. TBWA Chiat/Day, New York, which currently handles the corporate account, is said to be trying to keep that business, but could not be reached by press time.
Bay to seek global shop
for $20 mil account
[santa clara, calif.] Bay Networks plans to review its $15 million to $20 million worldwide account to find a global agency. U.S. creative incumbent Euro RSCG Dahlin Smith White, Salt Lake City, declined to participate; U.S. media agency Freeman Associates, Wellesley, Mass., will participate. The European and Asia-Pacific business now is handled by small local agencies.
Talks between BJK&E,
True North still on
[new york] True North Communications, Chicago, and Bozell, Jacobs, Kenyon & Eckhardt continued talks last week, with representatives for the two agency groups said to have met June 11. One executive close to BJK&E said nothing is imminent but discounted rumblings that the talks were off. BJK&E Chairman-CEO Chuck Peebler would not comment; True North Chairman Bruce Mason was not available and a spokeswoman for True North wouldn't comment. Chrysler Corp. VP-Communications Bud Liebler said he wasn't aware of any talks but noted "we have some concerns" since Mazda is handled by True North's Foote, Cone & Belding.
`NetGuide' will stop
publishing in August
[manhasset, n.y.] NetGuide Magazine will discontinue publishing after its August issue, according to an internal memo CMP Media President-CEO Michael Leeds sent out to employees last week. As expected, the company is also reorganizing to bring together its enterprise and PC publications under Jeff Strief, senior VP-group publisher; NetGuide content and editorial staff members will be integrated into Windows.
Calvin Klein sends $20 mil
media account to Zenith
[new york] Calvin Klein Inc. named Cordiant's Zenith Media for its estimated $20 million media buying and planning account for Europe, the Middle East and Asia/Pacific, previously handled in-house.
Levitz picks Bozell
for $40 mil business
[boca raton, fla.] Levitz Furniture has named Bozell Worldwide, New York, its agency of record. Levitz spent $40 million via David Cravit & Associates, Chicago, last year.
Kazuo Miyakawa to chairman-president, Dentsu USA, New York, from chairman, Dentsu Europe, London, starting later this summer, replacing Nobuo Momose, who returns to Dentsu in Tokyo. . . . Bank of America is listening to pitches from GSD&M, Austin, Texas, for its media buying, now at Ketchum Advertising, San Francisco. SFM Media and Creative Media, both New York, and International Communications Group and Western International Media, both Los Angeles, are also in the running. . . . Adidas America to Leagas Delaney, San Francisco, from Team One, El Segundo, Calif., for its $20 million media account. . . . Gregory A. Jorgensen to Goldberg Moser O'Neill, San Francisco, to oversee the agency's account management teams, a new post, from director-account services and operations at Anderson & Lembke, New York. His wife, Judith S. Jorgensen, will be leaving her VP-communications post at the Magazine Publishers of America, New York. . . . Sony Electronics consolidated at roster shops Lowe & Partners/SMS, New York, and Winkler Advertising, San Francisco, dropping Hill, Holliday, Connors, Cosmopulos, Boston. Winkler won an estimated $5 million to $10 million, while Lowe adds another estimated $4 million.