LATE NEWS

Published on .

CONTINENTAL HEADS TOWARD $30 MIL REVIEW

[houston] Considering a consolidation of agencies, Continental Airlines sent out letters to its 10 domestic and international agencies, including agency of record Richards Group, Dallas, and newly added N.W. Ayer & Partners, New York, for integrated marketing. The airline, which spends about $30 million domestically, said invitation of non-roster agencies has not been decided. However, non-roster shop J. Walter Thompson USA is said to have been invited to participate, according to an executive with knowledge of the review. Completion of the process is expected by midsummer.

RED LOBSTER REVIEW INCLUDES JWT, SAATCHI

[orlando, fla.] Darden Restaurants' Red Lobster chain is considering agencies including J. Walter Thompson USA, Saatchi & Saatchi Advertising, Deutsch, Ogilvy & Mather Worldwide and incumbent Grey Advertising, all

New York, in its $80 million review. Morgan Anderson & Co. is running the review (see earlier story on Page 66).

REVLON MOVES COLORSTAY INTO HAIR COLORING

[new york] Revlon will introduce in the fourth quarter a hair coloring line under the ColorStay banner, according to retailers. The product will get more than $40 million in marketing support via Tarlow Advertising, with Cindy Crawford as spokeswoman. The line is named after Revlon's successful ColorStay makeup, said to have inspired a new skincare concept also for fall. That line may possibly be called MoistureStay; Revlon executives maintain that moniker isn't in the running.

BURNETT WON'T BUY BARRY BLAU SHOP

[chicago] Leo Burnett USA has scratched a plan to acquire direct marketing shop Barry Blau & Partners, Fairfield, Conn., an agency with $440 million in '96 billings. A Burnett spokesman said, "There were too many potential client conflicts and other client-related issues at a time when we were investing in an aggressive new business drive."

LANAHAN MOVING TO MERKLEY FROM COKE

[new york] Kayne Lanahan has left one of the most powerful jobs-media-director of North American media for Coca-Cola Co.-to fill the vacant post of director of media services at Omnicom Group's Merkley Newman Harty. The agency plans to expand its media department with several other new hires, according to Jane Newman, Merkley's exec VP and strategic planning director.

O&M DIRECT MAY BE RENAMED OGILVY ONE

[new york] Ogilvy & Mather Worldwide's O&M Direct is said to be considering a name change to Ogilvy One as the first in a series of steps the agency will take in the coming months to reposition its direct resources globally. O&M Direct CEO Wendy Riches said a name change for direct operations is not one of the agency's pending announcements.

BURNETT'S GUNN TO RETIRE IN '98

[chicago] Leo Burnett Co. Director of Creative Resources Donald Gunn, 58, will retire in September '98, and the agency is currently looking for his successor. Mr. Gunn, meanwhile, continues to work on Burnett's Great Commercials Library and other projects.

PILIGUIAN TAKES OVER AS O&M N. AMERICA PREZ

[new york] Tro Piliguian has been named president of Ogilvy & Mather North America, succeeding Shelly Lazarus, recently promoted to O&M Worldwide chairman-CEO. Mr. Piliguian will continue to serve as president of O&M New York and chairman of O&M Canada. William Gray, managing director of O&M New York since May 1996, assumes day-to-day responsibility for the New York office.

COMPAQ MAY SHELVE PLAN TO CONSOLIDATE $200 MIL ACCOUNT

[houston] Compaq Computer Corp. for now may table a proposal to consolidate its $200 million account at an incumbent agency because executives are deadlocked over whether to hire U.S. shop Ammirati Puris Lintas, New York, or European agency Bates Worldwide, London, according to people close to Compaq. It remains unclear whether Compaq will stick with the status quo or stage a review if it can't decide on Ammirati or Bates. Ad Director Kathleen Harrington was unavailable at press time.

ROONEY EXITS TIMES MIRROR FOR PUBLISHER POST AT'ESPN'

[new york] Michael Rooney, publisher of Times Mirror Magazines' Field & Stream and Outdoor Life, will join Disney and ESPN's planned magazine venture, ESPN, as publisher. He is succeeded by Jeff Paro, from advertising director.

`700 CLUB'EXITS PRIME-TIME SLOT

Family Channel's [virginia beach, va.] The Family Channel is moving "The 700 Club" with Pat Robertson out of prime time. The show, which has multiple airings on the cable network, will be moved from 10 p.m. to 11 p.m. (E.T.) this fall, to be replaced by reruns of "Hawaii Five-O." One competitor said the change should mean an increase of $15 million to $20 million in ad revenue for Family.

F.Y.I.

Glaxo Wellcome narrowed the contenders for its $90 million direct-to-consumer media account from about 20 invited agencies to a handful, including Zenith Media, J. Walter Thompson USA, D'Arcy Masius Benton & Bowles/TeleVest and Media Edge, all New York, and Western International Media, Los Angeles. . . . William C. Lyddan Jr. to CEO of Brouillard Communications, New York, from president, succeeding James Foster on July 1. Mr. Foster remains chairman. . . . K-III Communications Corp. is searching for a president for its consumer magazine division, a new post. . . . International Dairy Queen heard presentations from contenders in its $25 million review last week. . . . Coty is planning to launch Gossip, a fragrance by columnist Cindy Adams, this fall via one of its agencies, which include Jerry & Ketchum and the Seiden Group, both New York. . . . Ziff-Davis is expected to announce a major expansion of its TV programming. The ZDTV division now produces a daily show on MSNBC and has been developing another show.

In this article:
Most Popular