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DEUTSCH KEEPS HOLD OF IKEA'S MEDIA BUYING

[plymouth meeting, pa.] Ikea Home Furnishings has retained Deutsch, New York, for its $40 million media buying business, after a review that included MediaCom, Creative Media, BBDO Worldwide and the Media Edge. Deutsch also won planning for Ikea in Canada, previously handled by MBS, Toronto, and, earlier last week, picked up creative there in a consolidation that gives the agency all North American creative. The previous agencies in Canada are Roche Macaulay & Partners and Ammirati Puris Lintas, both Toronto.

CALVIN KLEIN, HBO AMONG `ELLEN'ADVERTISERS

[new york] Advertising Age has learned that the following list of national advertisers have bought time on the April 30 episode of "Ellen," in which the title character reveals she's a lesbian: Calvin Klein, Home Box Office, New Line Cinema Corp., Paramount Pictures, Slim-Fast Foods Co., Sony Pictures Entertainment, The Gap, Thompson Medical Co., Twentieth Century Fox Film Corp., Universal Pictures, Volkswagen of America, Warner-Lambert Co. and Warner Bros. ABC, which had been closely guarding the advertiser list, had no comment.

WB TRIMS REVIEW TO GREY, DDB NEEDHAM

[los angeles] WB Network narrowed its $20 million review to Grey Entertainment, New York and Burbank, Calif., and DDB Needham Worldwide, Los Angeles. Creative is currently in-house, while International Communications Group, Los Angeles, did buying. Grey already handles WB co-owner Warner Bros.

SPRINT WILL HEAR JWT, GREY PRESENTATIONS

[kansas city, mo.] Sprint Corp. today will hear presentations from J. Walter Thompson USA, San Francisco, and Grey Advertising, New York, for its estimated $40 million corporate branding campaign. A decision is expected as early as this week. The review, which marks Sprint's first jaunt into corporate branding, was launched late last year and has been delayed due to budget discussions, said an executive close to the situation.

Gotham first AOL ads will be bridge effort

[dulles, va.] America Online's first branding creative from new roster shop Gotham, New York, will break as planned in early May. But, according to executives close to the company, a bridge campaign from the agency will precede the expected TV and print branding ads. Those are expected to run after AOL more fully eases its network capacity problems. The online service declined to comment on new ads.

Ammirati's status at GM's OnStar unit improves

[new york] Ammirati Puris Lintas got a 30-day notice around April 1 that its account with General Motors Corp.'s OnStar Division could be terminated, according to executives at Interpublic Group of Cos. But they added the matter has improved significantly since the April 7 arrival of Jeff Depew at OnStar in the new post of executive director of marketing and sales. Ammirati declined to comment and OnStar denied the claim. The agency does direct marketing and strategy for OnStar.

NEW SNAPPLE ADS MAY BE LAST FROM QUAKER

[chicago] Quaker Oats Co. today breaks what could be its last advertising for Snapple in the wake of the brand's sale to Triarc Cos. The new campaign from Foote, Cone & Belding features four executions building on the agency's spring effort for Diet Snapple, which asked real people on the street what they would do to promote Snapple.

DOMINO'S READIES PESTO CRUST PIZZA

[ann arbor, mich.] Domino's Pizza on May 25 launches new Pesto Crust pizza with a $15 million national TV campaign from former agency Grey Advertising, New York. Pesto Crust, a seasonal summer product, follows the Roma Herb and Garlic Crunch pies Domino's credits for helping boost same-store sales 10% last year and 8% in the first quarter. Fresh creative from new agency Campbell Mithun Esty, Minneapolis, is set for fall, the chain said.

CONSUMER SOFTWARE SALES REACH $5 BIL, UP 5.1%

[port washington, n.y.] Consumer software retail sales in 1996 grew 5.1% to $5 billion and 12.7% in unit sales, market researcher NPD Group reports today. Microsoft Corp. ranked No. 1 with 18.4% of dollar sales. CUC International, parent of the Davidson, Sierra and Knowledge Adventure brands, ranked second at 7.2%, followed by Intuit at 4.3%.

RADIO CITY PRODUCTIONS PLANS TV TRIBUTE TO JACKIE ROBINSON

[new york] Radio City Productions is planning a TV special commemorating the 50th anniversary of Jackie Robinson's historic Major League Baseball debut. The company is aiming for a September air date and is just now beginning to talk with networks. Likely sponsors include Nike and Radio City sponsor Pepsi-Cola Co.

F.Y.I.

George Garrick to VP-customer service of PowerAgent, San Mateo, Calif., from head of his own Internet market research company, NetROI, Chicago. Mr. Garrick is former president-CEO of Information Resources Inc. North America. PowerAgent, a closely watched intelligent-agent start-up, plans a formal launch in June. .

.. CompuServe on April 25 restored content from Time to its CSi service following a resolution that day of a lawsuit Time had filed against the service. Two advertisers that are back up on CompuServe with the Time content are Southwestern Bell and Glaxo Wellcome. . .. Bell Atlantic Corp. and Nynex Corp.'s proposed merger was OK'd by the Justice Department, and now awaits final approval from the Federal Communications Commission. Saatchi & Saatchi Advertising, New York, handles Bell Atlantic Corp.; Arnold Communications and Lord Group handle Nynex. Post-merger agency plans are unknown. .. . Logo

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