[mountain view, calif.] Sun Microsystems narrowed its $60 million to $70 million account review to Fallon McElligott, Minneapolis; Ingalls Moranville, San Francisco; Kirshenbaum Bond & Partners and Lowe & Partners/
SMS, New York; and TBWA Chiat/Day, Venice. TBWA withdrew from Gateway 2000's $70 million review three weeks after winning a last-minute plea to be a finalist.
'FORTUNE' READIES EDITIONS FOR LATIN AMERICA
[new york] Time Inc. is expected to announce this week it is launching in April Latin American editions called Fortune Americas, Spanish- and Portuguese-language every-other-weekly inserts in 16 local Latin American papers.
HYUNDAI GEARS UP $90 MIL CAMPAIGN
[fountain valley, calif.] Hyundai Motor America launches an estimated $90 million campaign today using the new line "Driving is believing." Bates USA, Irvine, is the agency.
EURO RSCG MAY GIVE SCHMETTERER INT'L POST
[paris] The Euro RSCG network was believed to be preparing to put Robert Schmetterer in charge of its international operations, replacing Alain Cayzac, the Paris-based international president. Mr. Schmetterer is a partner at Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York.
FAT-FREE PRINGLES HEADS FOR TEST IN INDY
[cincinnati] Indianapolis will be the next test market for Procter & Gamble Co.'s Olean-based Fat-Free Pringles, with an introduction expected by the second quarter, according to industry executives. That launch follows Frito-Lay's reintroduction of its Olean line under the Wow! name into the same market Feb. 24 with the theme, "One taste, you'll be a believer." However, P&G said it had no new market to announce for Fat-Free Pringles, now in Columbus, Ohio. Meanwhile, Nabisco Foods' Olean-based Ritz cracker is also believed to be slated for an Indianapolis test, but a spokeswoman said there were no announcements.
MCD'S PICKS BURNETT FOR ARCH DELUXE
[oak brook, ill.] McDonald's Corp. has awarded all the Arch Deluxe advertising previously held by Fallon McElligott, Minneapolis, to Leo Burnett USA, Chicago, according to agency insiders. After Fallon resigned the account Jan. 31, McDonald's lead agencies, Burnett and DDB Needham Worldwide, Chicago, had both been invited to present ideas for the Deluxe line of sandwiches. A consolation to Needham: its Navigator DDB subsidiary was awarded advertising for McDonald's 12 Russian stores.
ALEVE MOVES TO BBDO, FEMSTAT-3 TO EURO RSCG
[morristown, n.j.] Completing the transition of Aleve and Femstat-3 brands from Procter & Gamble Co. to Roche and marketing partner Bayer Corp., advertising for the $35 million Femstat-3 account shifted to Euro RSCG Tatham from Leo Burnett Co., both Chicago, and $70 million Aleve to BBDO, Chicago, from D'Arcy Masius Benton & Bowles, New York. Also last week, Roche received FDA approval for prescription Femstat-1 with one-day treatment; however, Bristol-Myers Squibb Co. also won approval to market Vagistat-1 over the counter.
BOYKO NEW CHIEF JUDGE FOR AA BEST
[new york] Rick Boyko, exec VP-creative head at Ogilvy & Mather Worldwide, New York, is the new chief judge for Advertising Age's annual Best Awards competition. Mr. Boyko replaces Bill Westbrook, president and chief creative officer at Fallon McElligott, Minneapolis. Mr. Westbrook pulled out as chief judge, citing "personal attacks on my company" that "crossed the line" of fair criticism. His reference was to recent opinion columns about Fallon's creative work in Advertising Age and sibling Crain's Chicago Business.
TBWA AMONG AGENCIES PITCHING ABC ACCOUNT
[new york] TBWA Chiat/Day is among three agencies known to be pitching the ABC account, currently in review (see Account Action, Page 19). Also, Lowe & Partners/SMS has had initial discussions with ABC about the account, though the agency may not still be a contender. The network plans to give the media portion of the account to the winning creative shop "if that shop is strong in media," according to a network insider. Otherwise the company will conduct a separate media review.
L'OREAL READIES 2 HAIRCARE LINES FOR APRIL INTRODUCTION
[new york] L'Oreal is introducing this April two haircare lines with more than $25 million in marketing support between them. Body Vive, handled by McCann-Erickson Worldwide, will get $8 million in ad spending and L'Oreal Kids, handled by Publicis, will receive $10 million in TV advertising alone.
Petersen Publishing Co. to Landey & Partners, Grounds Morris, New York, as first agency of record. . . . Apple Computer has pushed back to Feb. 25 a crucial newspaper campaign unveiling new computer models because it wasn't able to get all its desired media buys for the Feb. 18 launch. BBDO Worldwide, Los Angeles, is the agency. Separately, Satjiv Chahil, the Apple senior VP-corporate marketing who was demoted to an advisory post early this month, is leaving to pursue other interests. . . . Finish Line to Spike/DDB, New York, from Caldwell Van Riper, Indianapolis, for the athletic sportswear retailer's estimated $5 million account. . . . Peter Bowen to president of H.J. Heinz Co.'s U.S. Retail Products Group, Pittsburgh, from president of Star-Kist Seafood Co. He succeeds Brian Ruder, who moves to exec VP-global marketing at Citibank, New York. . . . Joe Boxer, San Francisco, narrowed its $5 million review to finalists Goodby, Silverstein & Partners, San Francisco, and Ogilvy & Mather, Los Angeles. The underwear account is now in-house.
. . . American Movie Classics is reviewing its $5 million account , formerly at Young & Rubicam's Waring & LaRosa division, which has been absorbed back into the agency.