with 3-4 agencies
[lexington, ky.] Long John Silver's has held initial meetings with three or four agencies about its $35 million account, now at Temerlin McClain, Dallas. The company denied a review is on, but it has met with shops including Jordan, McGrath, Case & Taylor, New York, and Ketchum Advertising, Pittsburgh. Executives at those agencies declined to comment.
Citibank halts plans
for global campaign
[new york] After five months and three elaborate presentations by roster agencies, Citibank called off a review for a global branding campaign. Citibank executives couldn't be reached, but insiders said the banking company has decided not to proceed with a global campaign at this time; J. Walter Thompson USA; Foote, Cone & Belding; and Lowe & Partners/SMS will continue with existing assignments.
Most pay cash
for Internet ads
[new york] Internet Advertising Bureau is expected to report barter and package deals with other media amounted to less than 10% of '96 Internet ad spending. The figure shows many more marketers are paying cash for Internet ads than had been previously thought. Separately, the bureau today will report the top 10 publishers accounted for 67% of the $157.4 million in Internet ad spending through September '96.
Saatchi unit readies
Kodak youth program
[rochester, n.y.] Saatchi & Saatchi Advertising's Kids Connection has developed a global youth marketing program for Eastman Kodak Co., said executives close to the company. The program received tentative approval in December, and the agency and the client are now in final discussions on the details.
Gillette extends Satin
Care into lotions, wash
[boston] Gillette Co. is entering the hand and body lotion category via its Satin Care women's shaving brand with Satin Care Nutrient Rich Skin Replenishing Creme. It is also expanding Satin Care into body washes, a category where it will offer a men's entry under the Gillette Series name. Advertising, via BBDO Worldwide, New York, is estimated at $10 million combined for the new products.
Poppe Tyson sets
new try for IPO
[new york] Poppe Tyson is gearing up again for an initial public offering, after postponing one abruptly in December. A third underwriter, Alex. Brown & Sons, has joined Merrill Lynch & Co. and Dean Witter Reynolds.
O&M captures $20 mil
Unilever acc't in Europe
[london] Ogilvy & Mather Worldwide has reeled in another $20 million of Unilever's Elida Faberge business, taking the body spray Impulse account in 13 western European markets from Ammirati Puris Lintas.
Boston Market moving
[golden, colo.] Boston Market has cut a deal to expand its restaurant brand into a supermarket format. The company has invested $20 million in a new company, Progressive Food Concepts, that will partner Boston Market with Harry's Farmers Market, a small chain of upscale supermarkets in Georgia and Alabama that specialize in take-home prepared meals.
VW Club offers
perks to drivers
[auburn hills, mich.] Volks-wagen of America started a VW Club for owners and expects to have 25,000 members this year. Among the offerings are service discounts; a 30-minute, prepaid phone card; and travel discount books. Arnold Communications, Boston, designed the materiSee LATE NEWS on Page 6LATE NEWS from Page 4
als. Visual Services, Bloomfield Hills, is mailing packets to owners requesting them.
Weather Channel gives
$10 mil account to TBWA
[atlanta] The Weather Channel has awarded its $10 million account to TBWA Chiat/Day, Venice, Calif. There was no incumbent.
Rivals talk to 3M Media
about possible sale
[st. paul, minn.] 3M Media has been approached by competitive outdoor companies and an undisclosed major radio group for a possible acquisition, according to industry executives. 3M denied the division is for sale. The unit has revenues of approximately $250 million.
Converse grounds line
of `Star Wars' footwear
[north reading, mass.] Converse has canceled its "Star Wars" footwear collection licensed by Lucasfilm, citing unspecified changes in business strategy. Included among the casual and performance products was a Sound-EFX set that played lines from the "Star Wars" films.
Senate hearing on liquor TV ads
gets moved to Feb. 25
[washington] The Senate hearing on TV liquor ads has been postponed until Feb. 25, with testimony scheduled from Federal Communications Commission Chairman Reed Hundt, a critic of distilled spirits TV ads. The Commerce, Science & Transportation Committee's communications subcommittee is holding the hearing, now a joint session with the consumer affairs subcommittee, which oversees the Federal Communications Commission.
Aames Financial Corp. narrowed the review on its $20 million account to DDB Needham Worldwide, Los Angeles; Foote, Cone & Belding, San Francisco; and an undisclosed agency. The account now is handled on a project basis. . . . Mark S. Robinson to senior VP-managing director of Spike/DDB, New York, from VP-group account director at UniWorld Group. . . . Court TV is contacting agencies about handling its account. Smash, Boston, is the current agency. . . . George Fellows has added the post of CEO, at Revlon, New York, to his president title; he succeeds Jerry Levin, who remains chairman.