$20 mil media account
[houston] Exxon Co. USA is reviewing its estimated $20 million U.S. media account, currently at McCann-Erickson Worldwide. McCann is defending the business, although Media First International, New York, is said to be the front-runner. McCann retains creative for the account, its oldest continuous piece of business.
HHCL seeks partners
to expand opportunities
london] Creative London agency HHCL & Partners is talking to several potential partners, including Sir Tim Bell, chairman of publicly traded public relations group Chime Communications. HHCL Managing Partner Rupert Howell said he seeks "opportunities for us to play on a bigger stage."
Deutsch exits Mazda's
$240 mil review
[santa ana, calif.] Deutsch, Santa Monica, Calif., and New
York, has dropped out of Mazda Motor of America's $240 million U.S. agency review, according to executives close to the company. The remaining contenders are W.B. Doner & Co., Southfield, Mich.; Ogilvy & Mather Worldwide, Los Angeles; and GSD&M, Austin, Texas. Foote, Cone & Belding, Santa Ana, Calif., resigned the account.
P&G plans U.K. rollout
for Olay cosmetics
[cincinnati] Procter & Gamble Co. is taking Oil of Olay cosmetics, currently testing in the U.S., national in the U.K. Saatchi & Saatchi Advertising, London, handles Olay there while Wells BDDP, New York, has the U.S. business.
$100 mil '98 Accord
launch begins this week
[torrance, calif.] American Honda Motor Co. launches its 1998 Accord on NBC's "Seinfeld" Sept. 25 in a $100 million-plus campaign during the model year. Executives close to Honda say the lead launch spot shows men in white lab coats, and uses drama vs. humor to try to position the car as America's leader. Rubin Postaer & Associates, Santa Monica, handles.
Microsoft shifts to
business focus for TV
[redmond, wash.] Microsoft Corp. tonight kicks off an eight-week flight of TV brand ads with four first-person customer testimonials showing Microsoft business success stories. The focus on "working" and business is a shift from the broad consumer push of past Microsoft TV campaigns. Microsoft will spend an estimated $107 million on TV for the year ending June 30. Wieden & Kennedy, Portland, Ore., handles.
Hilton trims list
for $50 mil review
[beverly hills, calif.] Hilton Worldwide has narrowed the review for its $50 million-plus account to incumbent Dailey & Associates, pitching with Western International Media, both Los Angeles, and Lowe Howard-Spink, London; J. Walter Thompson Co. and Young & Rubicam, both using San Francisco and international offices; Bates Worldwide, Irvine, Calif., and international offices; and Bozell, Costa Mesa, Calif., and international offices.
Kraft eyes marketing
cuts at Post
[white plains, n.y.] Kraft Foods, purging its marketing ranks after combining its Maxwell House and Post cereals division, is said to be letting go several high-level Post marketing executives. The company didn't return calls at press time.
Compaq axes theme
for upcoming global ads
[houston] Compaq Computer Corp. dropped the proposed theme "Change is good" from a global brand campaign being developed by Ammirati Puris Lintas, New York (AA, June 9
et seq.), according to people familiar with the work. Ammirati, named in June to handle
Compaq's global account, is pressing ahead on a brand campaign, which Compaq expects to break later this fall.
Wendy's doughnut chain
readies first U.S. ads
[dublin, ohio] Tim Hortons, the Canadian doughnut chain acquired by Wendy's International in late 1995, is prepping its first TV ads for the U.S., where it now has 70 outlets. The campaign from Enterprise, Toronto, breaks Oct. 6 in Columbus, Ohio, and Detroit. Observers view Tim Hortons as a way for Wendy's to add breakfast.
WPP ready to announce
JWT, O&M media merger
[london] WPP Group is expected to announce this week the long-expected merger of the media operations of J. Walter Thompson Co. and Ogilvy & Mather Worldwide in the U.K., followed by other markets. The merger will start in early 1998 in the U.K. and other European markets, leading to a worldwide rollout.
Nabisco revives 'talking tub'
in new $20 million campaign
[east hanover, n.j.] Nabisco Foods today breaks an estimated $15 million to $20 million network TV push for Parkay margarine, reviving its "talking tub." The new spot from Foote, Cone & Belding, New York, updates a theme first created in the early 1970s. The new spots use the tagline, "Parkay says butter better than ever before."
American Medical Association, blaming its controversial sponsorship arrangement with Sunbeam Corp. on a "systemic breakdown of . . . internal systems," announced the departure of Larry Jellen, VP-marketing, and two other top executives. . . . Westinghouse Electric Corp. has agreed to acquire American Radio Systems for $1.6 billion in cash and the assumption of $1 billion in debt. The deal will give Westinghouse's CBS Radio unit the most stations in U.S. . . . Foot Locker is said to be in talks with Arnold Communications, Boston, and Deutsch, New York, for its $25 million account. Merkley Newman Harty, New York, may also be chatting with the retailer. Bates USA, New York, is the incumbent. . . . Timberland Co. to Martin Agency, Richmond, Va., from in-house, for its $15 million account. . . . Century 21 Real Estate Corp. to Arnold Communications, Boston, from Campbell Mithun Esty, Minneapolis, for its $40 million creative account. . . . Publishers Information Bureau reported drugs and remedies was the fastest growing ad category for magazine spending from January through August,