The 1998 EBRS survey, conducted by international research group IPSOS-RSL and guaranteed by the Financial Times newspaper group, also discovered that more than 75% of those questioned had developed a strategy to counter the "time bomb" expected to annihilate information technology systems in the year 2000.
Around 64% said they used the Internet for their business, compared with 18% in the last survey, carried out in 1996. In addition, 73% said they owned mobile phones - more than double the 33% who said they used them two years ago. This year, 85% used computers in the office, while 64% said they used one at home.
The market with the most technology-savvy executives was Scandinavia, where 90% of respondents used new technology devices in their business. But high-tech gadgets had reached only 60% of those questioned in Belgium and Luxembourg.
Although the frequency of business travel was increasing, the EBRS study disclosed that executives are spending less on air fares. As a result, the number traveling by economy class had increased 23%, while business and first class travel showed a "slight drop".
For the first time, the EBRS study analyzed respondents' business trip destinations. More than 70% whose business focused on Europe traveled to other European destinations for their work. Among those whose work involved North and Latin America, just over 50% said they had actually visited the regions, but only 38% of those with business links to Asia-Pacific had actually visited that region.
The survey was conducted among a sample of 9,180 European business executives, representing Europe's top business management. This compares with a sample of 8,664 in 1996. Around 90% of the total was male, with an average age of 46, and an average personal salary of $117,000.
About 20% of participants said they read The Financial Times, compared with 18% in the 1996 survey. The next most popular daily business publications in 1998 were Germany's Handelsblatt and Frankfurter Allgemeine Zeitung, with 14% each.
Copyright September 1998, Crain Communications Inc.