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L'Oreal will introduce an extension of its Plenitude skincare line this month with print ads and in-store displays featuring its newest celebrity spokeswoman, Virginie Ledoyen. The French actress will appear in spreads from Publicis, New York, to launch HydraFresh, a line of facial cleansers, toners and moisturizers aimed at women in their 20s. Copywriter: Shawn Peacock. Art director: Tony Santos.
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