Latin American dailies link

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MIAMI -- Ten leading newspapers in Latin America have created Grupo de Diarios America, an alliance that allows advertisers to get a combined 10 million circulation with one buy, and to save up to 30% over individually executed buys. Charney/Palacios & Co., a Miami--based media placement company, forged the agreement, which also will provide for sharing of editorial content. The participating papers are La Nacion, Buenos Aires; O Globo, Rio de Janiero; Zero Hora, Porto Allegre, Brazil; El Mercurio, Santiago; El Tiempo, Bogota; El Comercio, Quito, Ecuador; Reforma, Mexico City; El Comercio; Lima; El Pais, Montevideo; and El Nacional, Caracas.

Copyright October 1996, Crain Communications Inc.

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