×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

In Latin and Hispanic marketing

Published on .

Auction site OrbisOnline, San Antonio, named Garcia/LKS, New York, to handle the $3 million to $5 million account for Hispanic and general market advertising backing its November launch. The Spanish- and English-language Web site will target consumers and business owners in countries operating under Nafta.

Hallmark Cards, Kansas City, Mo., will rebrand its Primor Spanish-language greeting cards as Hallmark en Espanol, leveraging the brand that has 81% awareness among Hispanics. Hallmark plans supporting ads, the first major advertising to back the line. Leo Burnett USA, Chicago, handles Hallmark.

Copyright October 1999, Crain Communications Inc.

In this article:
Most Popular