Latin music Web site is first to sign anti-piracy agreement

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Most Popular is the first Latin music Web site to sign an anti-piracy agreement with Latin-American recording industry association FLAPF.

Like other forms of piracy, from sport shoes to video, music piracy is rampant throughout Latin America and affects sales of legal product sold in legitimate outlets.

In exchange for the right to carry the FLAPF's official seal on its Web site, will cooperate with the group to "develop and consolidate the legitimate market for the distribution of recorded Latin music on the Internet," says Francisco de la Torre, president-CEO of the site. will dedicate a page on its site to anti-piracy postings to be developed in coordination with FLAPF, including a "virtual" toll-free number for users to report suspected piracy. The site also will offer free advertising space to groups and individuals working to stamp out piracy.

Miami-based launched in September, and the Web site has signed superstar-singer Enrique Iglesias as its official media spokesman.

The Eritmo service includes a Latin music digital library for online sampling and sales, as well as live chats with artists, live concert Web-casts and exclusive merchandise lines. It is currently produced in Spanish and in English, but the company is planning to open a subsidiary in Brazil before yearend to handle Portuguese content.

Non-profit FLAPF has roughly 130 members in 17 countries in Latin America. The regional association is affiliated with the London-basedInternational Federation of the Phonographic Industry.

Copyright October 1999, Crain Communications Inc.

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