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Latino ads for Miller Genuine Draft

Published on .

Miller Brewing Co. this week breaks a national TV ads aimed at the Latino market that will run on Spanish- and English-language networks. The effort, by Marti, Flores, Prieto & Wachtel, San Juan, Puerto Rico, and Wieden & Kennedy, Portland, Ore., also includes radio, print and outdoor.

Copyright January 1998, Crain Communications Inc.

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