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Lauder to buy Jane Cosmetics

Published on .

Estee Lauder Cos. said it will acquire Sassaby Inc. and its jane cosmetics, a mass market brand whose popularity in the growing young consumer market attracted the attention of prestige cosmetics marketer Lauder. Jane's agency, Brash, New York, is expected to continue to handle the brand. The budget has been $2 million but is expected to increase under its new ownership.

Copyright September 1997, Crain Communications Inc.

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