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Lauder hires creative shop

Published on .

Estee Lauder Cos., New York, hired A&R Media, New York, to handle some creative duties for its flagship Estee Lauder brand, which had been previously handled in-house. A&R, a 4-year-old creative boutique, will collaborate with Lauder's creative department on a campaign that will break in January. Lauder will retain actress Elizabeth Hurley as the "face" of the brand and Bates USA will retain media for the account. Lauder executives wouldn't disclose the budget, but the company spent $64.4 million in U.S. media on Estee Lauder in 1999, according to Competitive Media Reporting.

Copyright June 2000, Crain Communications Inc.

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