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Lauder in U.K. joint venture

Published on .

Estee Lauder Cos., New York, signed an agreement with AVD Cosmetics, London, to distribute the Aveda brand exclusively in the U.K. The joint venture, Aveda Ltd., will be owned jointly by Lauder and AVD founder George Hammer, who will be managing director. AVD has handled Aveda in the U.K. since it launched the brand in that market in 1993.

Copyright June 1999, Crain Communications Inc.

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