LAUGHLIN/CONSTABLE SCOOPS UP FRIENDLY'S $20 MILLION BIZ

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(April 6, 2001) -- Friendly's Ice Cream Corp. awarded Laughlin/Constable, Chicago, its $20 million advertising account following a review. Laughlin scooped three other agencies, including incumbent Interpublic Group of Cos.' GMO/Hill, Holliday, San Francisco, in winning the business. -- Kate MacArthur

Copyright April 2001, Crain Communications Inc.

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