Launch Media hits the broadband highway

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Launch Media, Santa Monica, Calif., signed a deal with broadband software company Arepa July 15 enabling the interactive music company to send its content over cable modem services, such as @Home and MediaOne's Roadrunner. The deal allows Launch to send personalized content from its entertainment CD-ROMs to consumers. The company began its foray online last October when it launched myLaunch, a site that combines Launch's editorial content with recommendation software from Firefly.

Copyright July 1998, Crain Communications Inc.

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