Inc.com launches campaign

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Inc.com, in a new ad campaign breaking Dec. 13, profiles small-business owners who have turned to the company for Internet e-business solutions. Running in online and offline media outlets, such as The New York Times, The Wall Street Journal, The Industry Standard, Yahoo!, CNET and Go Network, the multimillion-dollar campaign--which will continue into 2000--identifies inc.com as these businesses' "premier service and e-commerce destination site.'' The campaign will include print, online, outdoor and radio. The first print ad features Beth Marcus, founder and CEO of Glow Dog, a supplier of reflective safety wear, gifts and pet-oriented information. Creative is from Allen & Gerritsen, Watertown, Mass.; Starcom Worldwide, Chicago, handles media.

Copyright December 1999, Crain Communications Inc.

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