"Come alive, come alive!
You're in the Pepsi Generation!
Drink light. Drink great. Drink right. Up to date.
Young taste. Young drive. Young pace.
Come alive! Come alive!
You're in the Pepsi generation."
Joanie Sommers, the girl who does "Now it's Pepsi for those who think young," handles the lyrics over a hard-driving, upbeat original score. The campaign, which hits at the peak of the soft-drink sales season, has been adopted by some bottlers for use on local radio. Batten, Barton, Durstine & Osborn is Pepsi's