LAUNCHING PAD

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New publication launches.

"Radio Aahs"

Radio Aahs, a magazine spinoff of the popular Radio Aahs children's network, bows later this month with a circulation of more than 35,000. Children's Broadcasting Corp., Minneapolis, and Warner Music Enterprises, New York, are jointly producing the monthly. CBC will provide editorial direction for the magazine; WME will fund development, production, distribution and marketing. Warner will include a children's audiotape or CD with every issue. Radio Aahs will provide articles on video-games, family films, children's music and news and information. Katherine Silberger is editor in chief, Christopher T. Dahl is publisher. A color page is $5,000. For ad sales, contact Exec VP-National Sales David Ridgeway, 724 First St. N., 4th Floor, Minneapolis 55401; phone: (612) 925-8882.

"HomeWorker"

Planned to debut in July, Home- Worker will cater to the 43.3 million-person market of Americans now working either full- or part-time from their homes. The every-other-monthly, published by B.H. Reps & Publishing, Haw-orth, N.J., will have an initial circulation of 300,000 and be distributed via displays in Kinko's Service Corp. stores nationwide. Bob Donath is editor, Bruce Helmis is publisher. Correspondence should be sent to P.O. Box 126, Haworth, N.J. 07641; phone: (800) 719-7699.

"Men's Style"

Men's Style started publication earlier this month, targeting the more affluent and established segment of the gay market. The monthly, published by Baio & Co. Publishing N.A., Edison, N.J., has circulation of 175,000, but plans to increase to 300,000 by yearend. Editorial will cover such topics as fashion, travel and food. Marvin Bevans is editor in chief, Louis Baio is publisher. For the first issue, a color page is $7,435; subsequently, that drops to $6,985. Senior VP Donald Embinder handles sales. Offices are at 2035 Lincoln Hwy., Suite 3001, P.O. Box 993, Edison N.J. 08818; phone: (800) 568-2246.

Joe Mandese coordinates MediaWorks.

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