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Lauren readies $20 mil fall women's scent intro

Published on .

Cosmair's Ralph Lauren fragrance unit is planning a $20 million-plus fall launch of a new women's scent, code-named Madison, via Carlson & Partners, New York, according to executives attending the Cosmetic, Toiletry & Fragrance Assn. meeting here. Lauren will face a crowded field of new brands, including the more than $20 million launch of a new Elizabeth Arden-brand fragrance with more than 25 million scent strips. Arden is handled in-house. Coty has signed a licensing deal with Esprit for fragrances to be sold in department stores.

Copyright February 1998, Crain Communications Inc.

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