Le Coq Swartz BRADY'S BUNCH

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The new summer game in the Hamptons? Barry Diller sightings.

Nifty sportswriting by Bill Madden in New York's Daily News getting Bill Parcells and Tony LaRussa talking at a baseball game about running a professional team, whether in football or baseball. More similarities than differences, apparently.

California has to be seen to be believed. The AP reports the state helped pay for 117 funerals of victims of the Jan. 17 'quake, a disaster in which 61 persons died.

Bob Guccione's Spin magazine preening about its August issue with the account of journalist Rory Nugent's three-week "infiltration" of the Irish Republican Army.

Hamilton Fish Jr. (known to pals as "the Fish"), former publisher of The Nation, is running for Congress in New York's upstate 19th District, and such folks as Ed Doctorow, George Plimpton, Kurt Vonnegut Jr., Betty Comden and like that, will gather Saturday evening at Donna and Frank Stanton's home in Southampton for a fund-raising cocktail and supper.

Richard Beckman says the July Conde Nast Traveler ran 52 more ad pages this year than in the month a year ago. This was their "island finder" issue.

Gil Gross, longtime New York radio talker, did a deft job filing in for Charlie Osgood over CBS radio network. Especially liked his "price of coffee" bit.

Sunset magazine named Jennifer Le Coq its sales development director. She'd been publisher of a custom publishing firm.

Windows, the 3-year-old monthly for business buyers of PC products, will boost paid circulation to 550,000 with the September issue, doubling its circulation in the last 18 months.

Linda Niepokoj Shaughnessy (and try getting that in a headline!) rejoined Inc. magazine as Chicago regional manager after three years in New York at The Atlantic.

Fleet Street's great Brian Granville, here to cover the World Cup for the New York Post, is perhaps the best soccer writer in the world. But don't test Brian on English lit. He ran a Shakespeare quote, identifying it as from a "Jacobean" play. The Jacobean period was 1750-1760. Shakespeare died in 1616.

Kim Anderson was promoted to Midwest regional account manager for the Hachette Filipacchi Home Group and Group Publisher John J. Miller and others saluted Kim over a cocktail at Wollensky's Grill in Manhattan.

The Financial Times (of London) appointed Nick Mayle its West Coast ad sales manager. He'll service 11 western states from his Bay area HQ. His father is Peter Mayle, former adman and author of such best sellers as "A Year in Provence."

New associate fashion director for GQ is Madeline R. Weeks, succeeding Jim Moore, who became fashion director when Nonnie Moore retired.

Also moving onward and upward, Loren Venturi, new director of promotion for Woman's Day.

The Harvard Lampoon's next target? Entertainment Weekly will be skewered in October by the 117-year-old "humor" magazine and its jolly undergraduates.

Also jolly, the folks at Hearst where Victoria closed the first half 8% ahead in ad page sales.

Eve Feuer is the new fashion and beauty director for New Woman magazine.

Carol Kramer, who'd been with Allure, has the new post of executive editor at Martha Stewart Living, with its publishing frequency now up to 10 times a year.

Gotta like those clever Edy's ice cream TV commercials.

SIS Notisat Radio Network, which claims to be the country's first such Spanish-language operation, hired two new ad sales folks to work out of the Dallas office, Sharon Belz and Lydia Maldonado.

Editor Steve Swartz and Publisher David Carey tell me their bouncing 3-year-old baby, Smart Money, is not only on plan but maybe two years ahead. This is the Dow Jones-Hearst joint operation hammered out by Norm Pearlstine and John Mack Carter.

Mel Poretz says his monthly newsletter, The Fulfillment Fact-ery, all about, well the fulfillment biz, goes into its second year with a 96% renewal rate. If true, it's phenomenal.

New York's recent Mayor David Dinkins told me at the Four Seasons he'd caught three of Barbra's Madison Square Garden shows. Is he a fan? "Yes, I am."

New York magazine had to run a correction after an item that GQ's Art Cooper complained to the Charlie Rose show about booking the editor of Details, John Leland. Never happened.

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