Leadership Roles Handed Out at Draft FCB

Laurence Boschetto Named President-COO, Regional Offices Get New Bosses

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CHICAGO (AdAge.com) -- Former Draft Worldwide President-Chief Operating Officer Laurence Boschetto was named to the same post at Draft FCB Group today, one in a dizzying series of appointments as the new combination of direct and creative agencies laid out its new world order.
Laurence Boschetto remains Howard Draft's No. 2.
Laurence Boschetto remains Howard Draft's No. 2.

New bosses, old bosses
The announcement comes more than three months after the Interpublic Group of Cos. announced it was merging the agencies Draft and Foote Cone & Belding, with Draft founder Howard Draft as chairman-CEO. FCB Chief Financial Officer Bob Oates, in the same role, joins Messrs. Draft and Boschetto in the executive suite, as does Draft's former global operations chief, Teresa Fellows, who will be the new agency's chief administrative officer. The agency announced earlier that Jonathan Harries, FCB's chief creative, would have the same role at Draft FCB.

The agency also announced its regional managers, naming FCB, Chicago, Co-President Mark Modesto as president of what's now the largest agency in the Windy City, surpassing Publicis Groupe's Leo Burnett USA. FCB's top Chicago creative, Tom O'Keefe, is being tapped as chief creative officer for Chicago. Draft's Chicago president, Yvonne Furth, will be COO. The other co-president of FCB's Chicago office, Mark Pacchini, has been named president-global accounts for offices in Irvine, Calif., San Francisco and Seattle and China. And his responsibilities will continue to include several large accounts he worked on in Chicago, including SC Johnson and Coors.

New York
Earlier this month, the agency announced that the New York office would be helmed by Ogilvy & Mather veteran Peter Denunzio; today it said the shop's chief creative officer would be Christoph Becker, who held the same job at FCB, New York. Draft's New York general manager, Wendy Lurie, keeps her position at the new agency. The agency also named its "global capability heads," with FCBi chairman Pam Larrick ascending to chief digital, direct and CRM Officer at Draft FCB. Draft, Chicago, Chief Marketing Officer Tony Weisman now leads new business for the entire agency, as chief growth officer. FCB Media Chief Richard Gagnon keeps his job, while Draft's chief creative officer in Chicago, Lor Gold, is being promoted to chief promotions, retail and advertising officer.

'Chief incite,' 'chief insight'
Draft FCB also now has both a "chief insight officer" (former FCB Global Chief Strategy Officer Janet Pines) as well as a "chief incite officer" (former Draft Director of Insight Services Vita Harris). "My head hurts," said one FCB veteran. "I'm drawing up a chart to help figure this out." In a statement, Interpublic CEO Michael Roth hailed the merger as "two strong and iconic brands under one leadership with the vision to erase the lines between advertising and marketing services, resulting in recommendations based purely on what's best for clients." Whether potential clients see it that way remains to be seen, of course. "It's immensely gratifying that over the course of the past 90 days we've been able to attract new business from such clients as Citigroup, Merrill Lynch and Atari, while making it to the final four in the Wal-Mart review," Mr. Draft said. "This is a terrific testament to ... our clients' enthusiastic response to our bold new approach to solving their business problems."
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