CDnow, Cyberian Outpost, eToys and movie site Reel.com are forming a shopping network to promote convenience, security and customer service. The network is set to launch in November for the holiday shopping season and will add other retailers over time. The network will feature a central hub, on which each of the retailers will post promotions. The network will be be governed by a steering committee,including executives of the founding companies. It will decide the network's mission business model, new partnerships and advertising.
Copyright October 1998, Crain Communications Inc.