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TWO LEADING SPANISH INDEPENDENT SHOPS MERGE

Published on .

(June 27, 2001) MADRID -- Two of the last leading independent ad agencies, Grupo Barro and Solucion, are to merge in what analysts say may be a preamble to a potential association with a multinational network.

The Madrid-based new shop, Barro Solucion, is likely to lay off some employees. Clients include Banco de Espana, Aldeasa and Lancia. -- Fernando Montanes

Copyright June 2001, Crain Communications Inc.

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