WHAT CAN YOU LEARN FROM A DUMMY?

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Over the years, numerous slogans developed by Burnett have entered into popular culture-and stayed there. See how many of the agency clients you can identify from these dozen ad slogans and taglines.

1. "Come to where the flavor is."

2. "It's what's for dinner."

3. "Don't get mad . . . get-----."

4."Best to you each morning."

5."The dependability people."

6."Have you had your break today?"

7. "Demand better."

8. "Our strengths are legendary."

9. "You can learn a lot from a dummy."

10. "You've come a long way, baby."

11. "We measure success one investor at a time."

12. "The taste adults have grown to love."

Answers:

1. Marlboro

2. Beef (for the Beef Industry Council)

3. Glad bags

4. Kellogg's Corn Flakes

5. Maytag

6. McDonald's

7. Oldsmobile

8. Samsonite

9. Department of Transportation (Public service campaign for seat belts starring Vince and Larry)

10. Virginia Slims

11. Dean Witter

12. Kellogg's Frosted Flakes

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