(June 15, 2001) -- Parent-, teacher- and student-oriented Learning Network, Boston, has been selected by Ralston Purina to host a micro-site, My Incredible Dog, promoting Purina Dog Chow. The site was jointly created by Learning Network and Zentropy Partners, part of Interpublic Group of Cos.' McCann-Erickson WorldGroup. It will include pet content and quizzes, games and facts about pets. Purina buttons and banners, as well as co-branded banners and links in relevant Learning Network content, will drive traffic to the micro-site. -- Adrienne Mand
Copyright June 2001, Crain Communications Inc.