Truman and `Agony' in the air
Conde Nast Editorial Director James Truman, seated first-class on an American Airlines flight from SF to JFK, was reading none other than Irma Kurtz's "Agony" column in Hearst's Cosmopolitan. This begs the question: Was Truman boning up to help out ex-Cosmo/new Glamour editor Bonnie Fuller, or was he just looking for some advice?
Messner has Macs for Intel inside job
Intel picked Messner Vetere Etc./Euro RSCG as its consumer agency (see For the Record on Page 44). So what's Messner use to make ads for its clients? An Apple PR man gleefully says Messner has more than 600 Macintoshes. Apple execs are "smiling quietly," he says, though he adds it would be unlike Apple to crow about this in an ad. No immediate response from Messner.
Ad placement problem for iXL
Web agency iXL took out a page ad in this month's Silicon Alley Reporter, a mag about the NY Web scene. But what's more interesting is a boxed quote on the facing page that ran as part of a long Q&A with Jonathan Nelson, CEO of rival Organic Online. Said Nelson: "IXL is basically a mishmash of second-rate nobodies, as far as I'm concerned." IXL Exec VP Dave Clauson says he has "a lot of respect for Jonathan," and he has nothing negative to say about the magazine. Says Clauson: "Let's just say sometimes you get bad placement."
Blockbusted . . . smoke 'em
Young & Rubicam had a strained relationship with what it considered a difficult client at Blockbuster. So when Y&R lost the biz to W.B. Doner, the internal memo told the staff to "Go home happy." . . . Jiffy Lube's S. Calif. stores pulled "Oil of L.A." boards after complaints from Oil of Olay maker P&G. Wonder if P&G would allow our suggested replacement: Choosy mothers choose Jiffy Lube. . . . The NicoDerm CQ-Nicorette Champ Car will race Nov. 1 -- in the Marlboro 500.
Compiled by Bradley Johnson with news from Alice Z. Cuneo, Carol Krol, Kate Maddox and Laura Petrecca.
Got an Adage? Tell Brad by phone, (323) 651-3710, ext. 111; fax, (323) 655-8157; or e-mail, email@example.com.