Declaring that Hollywood and music makers haven't done enough to stop marketing adult-rate products to kids, Sens. Joe Lieberman, D-Conn., and Herb Kohl, D-Wis., Thursday said they would introduce legislation to give the Federal Trade Commission greater authority to act. Sen. Lieberman called the response by movie and record companies "half hearted" and said it is "not acceptable." Both he and Sen. Kohl said the legislation to be introduced late next month will be narrowly targeted to allow the FTC to act on marketers who subscribe to an industry code, rate their products for violent content, then ignore the ratings in their marketing efforts. Today the movie industry issued a statement denying it hadn't responded, while the recording industry pledged to continue working with Congress.
Copyright January 2001, Crain Communications Inc.