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Lego opens $40 mil media review

Published on .

Toymaker Lego Systems is conducting a media review for its $40 million-plus account in the Americas. Contenders include U.S. incumbent Western Initiative Media Worldwide; McCann-Erickson Worldwide; and TN Media, all New York; plus Starcom Worldwide, Chicago.

Copyright October 1999, Crain Communications Inc.

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