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Lemon Awards

Published on .

The Center for Science in the Public Interest today gave out its annual Harlan Page Lemon Awards for what it calls the most misleading, unfair and irresponsible ad campaigns of the year. Among the "winners" were Volvo Cars of North America for what the group said was a misleading road test comparison of the Volvo 850 Sportswagon with a BMW 328i; United Airlines for print ads offering 40% off domestic fares but failing to disclose the fare was more restrictive; and Meccano Inc. for a toy ad that misled in suggesting children could build a fast-moving fire truck with an Erector Master Builder Set. Among others cited were Seagram for advertising Crown Royal on TV and Nationwide Insurance for TV ads implying it covers hurricane damage when it was cutting sales of policies in storm-prone areas.

Copyright December 1996, Crain Communications Inc.

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