Lender's account goes into review

Published on .

Aurora Foods' VDK division is putting the Lender's bagel business it recently acquired from Kellogg Co. into review. VDK said it will most likely spend more than the $11 million Kellogg supported the brand with in 1998. Among the expected contenders are J. Walter Thompson USA, New York, which handled the account under Kellogg, and Simmons Durham, St. Louis.

Copyright December 1999, Crain Communications Inc.

In this article:
Most Popular