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Lending Tree taps Mullen

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Lending Tree, Charlotte, N.C., an online consumer loan referral site, awarded its $50 million account to Mullen, Wenhan, Mass. Frankfurt Balkind Partners, New York, previously handled. Other finalists in the review included Lowe & Partners/SMS, New York, and the Martin Agency, Richmond, Va. AAR/Bob Wolf Partners, New York and Los Angeles, handled the review for the site.

Copyright October 1999, Crain Communications Inc.

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