The design mirrors the much admired Soviet propaganda posters, which were a feature of the early days of communist Russia. Lenin's pose in the ad is reminiscent of the famous image of him taken at Finland station, located east of Helsinki and once the Soviet bridgehead to the West.
"The print campaigns will be supported by radio ads, which will also have a Russian theme. The campaign is targeted at companies interested in group pension insurance, and will run initially for six weeks, with a repeat next February," says Irish Life's Marketing Manager Donal Casey.
Copyright November 1998, Crain Communications Inc.