LEO BURNETT CREATIVE VP STEPS DOWN AS DEPT. REORGANIZES

Announcement Comes on Heels of Bcom3-Publicis Merger

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CHICAGO (AdAge.com) -- The day Bcom3 Group announced its $3 billion merger with Publicis Groupe, Leo Burnett USA told staffers it would restructure its creative department and that 13-year veteran creative Lisa Bennett would leave the Chicago-based agency.

Ms. Bennett, executive vice president and creative director, has led creative on several Burnett clients, including most recently Heinz, the U.S. Postal Service and Delta Air Lines.

"We thought long

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and hard about what was the best way to move forward, and after discussing various options, came to a structure we believe will result in less layers and more creative management of businesses by the people actually doing the work," Cheryl Berman, Burnett's chairman and chief creative officer, wrote in an internal memo.

Ms. Berman said she and Mark Tutssel, vice chairman and deputy creative director, will unveil a new structure to the staff under the theme "Brilliant Work" within days.

"We truly believe if we can all put our passion and energy into creating, sharpening, producing, selling and fighting for brilliant work, we will become the best agency in the world, bar none," the memo continued.

Burnett has been dogged by lackluster creative in recent years and has restructured its department several times. In October, the agency transplanted Mr. Tutssel from the U.K. to beef up output.

"In the end, I felt we needed to make some immediate changes," Ms. Berman wrote. "Our new structure will allow Mark and me to be involved in all the major creative initiatives coming out of the agency."

Calls to Ms. Berman, Mr. Tutssel and Ms. Bennett were not returned by press time.

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