Leo Burnett opens in Austria, expands in Eastern Europe

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VIENNA -- Leo Burnett Co. has finally set up an office in Austria, jointly with Zurich-based Wirz. Leo Burnett & Wirz opened in Vienna with its first client Fiat, which Burnett handles in parts of Europe.

Some of the Procter & Gamble accounts that are currently handled in Michael Conrad & Leo Burnett's Frankfurt office are also likely to move to Vienna in the future.

Burnett hopes the joint venture will give its offices in eastern Europe access to Wirz clients that are active in these markets.

In the next couple of weeks, Burnett plans to open offices in Zagreb, Croatia and Belgrad, Serbia. In Switzerland, Burnett is to merge its existing agency Matter Leo Burnett with the Benker Steiner agency in Zurich.

Copyright July 1997, Crain Communications Inc.

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