LEO BURNETT RESUMES TV WORK FOR POSTAL SERVICE

First Spot Airs This Week

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WASHINGTON (AdAge.com) -- Bcom3 Group's Leo Burnett USA is returning to its role as the advertising agency for the U.S. Postal Service in a holiday spot that begins airing Wednesday.

After suspending

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When it resumed advertising in mid-November, the creative came from Grey Global Group's Grey Worldwide, though Grey's only involvement with the Postal Service was through its MediaCom unit, which does media buying for the Postal Service.

Now Burnett, the Postal Service's normal creative agency, is returning with TV creative, featuring Postal Service workers and the theme "Auld Lang Syne."

Burnett last week did a Postal Service "peace" print ad.

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