The account was awarded following its resignation by local agency Basic earlier this fall. The assignment covers the 100 McDonald's restaurants currently in the Philippines, where the company has plans for further expansion, says Gregorio D Garcia III, managing director of Hemisphere-Leo Burnett Manila.
This is the Manila agency's sixth win this year. Other gains this year include La Tondena-United Distillers' Johnnie Walker, Standard Chartered Bank, Robinson's Department Store and real estate company Universal Rightfield. Billings now stand at $20.6m.
For Leo Burnett Worldwide, the new business adds to its Asia/Pacific performance, where billings are claimed to have grown by more than 20% for two consecutive years to $914.6m for 1995.The network operates 23 offices in the region.
Copyright November 1996, Crain Communications Inc.