"The objective is to maximize the awareness of the Getronics name and to communicate to customers our increased ability to meet their global needs when they are looking for business solutions and consulting and systems integration and network services," says Getronics CEO Cees van Luijk.
Created by Leo Burnett Co., Amsterdam, the multimedia campaign is based around "Building Futures" to encapsulate what the company stands for. The symbol of an 'open door' reflects Getronics business mission.
Getronics is headquartered in Amsterdam with regional head offices in Boston, London, Singapore and Washington, D.C.
Copyright February 2000, Crain Communications Inc.