LEO BURNETT WORLDWIDE TO LAY OFF 50 MORE

Additional Jobs Slated for Consolidation

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CHICAGO (AdAge.com) -- Bcom3 Group's Leo Burnett Worldwide is planning another round of layoffs, according to insiders.

Bob Brennan, Burnett Worldwide president, informed staffers today via an internal memo that about 50 jobs would be eliminated and several dozen positions would be consolidated or modified.

In a phone call this evening, Cheryl Berman, chairman-chief creative officer of Leo Burnett USA, confirmed the planned cuts.

Notifications by Nov. 1
Those whose jobs would be affected will be notified by Nov.1, according to the memo. In February Burnett slashed 200 jobs, or 9% of its workforce, and numerous officers have taken early retirement

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packages since then, according to current and former employees.

Last week, Burnett USA CEO Brad Brinegar resigned under pressure.

Since last year, the headcount for Burnett and its subsidiaries fell 608, or 26%, to 1,711 total employees from 2,319, according to Advertising Age's Employment Survey.

Rolls ups and closed offices
Last Month, Burnett rolled up its flagging Northstar direct and database unit into a newly created Leo Burnett Customer Group, moving into the space of its former Leo Burnett Technology Group.

In May, Burnett shuttered the Boston office of its Leo Burnett Technology Group and consolidated its remaining operations and four staff into the company's Chicago headquarters. Technology unit Giant Step earlier purged 52 staffers.

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