Lessons Learned

Published on .

* Tried and true remains on top in candy; most of the top 10 brands are the same after 30 years

* There needs to be a balance of variety (new flavor, form, etc.) and products that appeal to new users for new occasions

* Consumers "burn out" on too many limited-edition products

* Retailers don't want to be stuck with excess inventory: Self-police to remove underperformers

* Take the risk on longer-term bets
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