Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Letterman puzzle

Published on .

CBS executives say they're puzzled by the timing of David Letterman's pronouncement that he will likely retire from late-night TV when his contract for "Late Show With David Letterman" is up at the end of the century. New York tabloids on Thursday reported that Mr. Letterman told them he would pack it in at the end of his current CBS contract. CBS insiders observed that Mr. Letterman may simply have been looking to generate some attention, because his show has fallen off in ratings recently and he is poised to do a week's telecast from Los Angeles featuring top guests as part of the show's November ratings sweeps push.

Most Popular
In this article: