LETTERS

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All talk at Spike DDB

Spike DDB? All talk and no action. Spike DDB? All talk and no action. Is this redundant? Yes! And so are the articles being written about this company. ("Spike DDB pursues path to mainstream," AA, June 1)

Everyone's talking, but they're all saying the same thing. Please talk about what matters. The work. Advertising is an industry where we do our talking with our work. Do you ever hear Jeff Goodby or Lee Clow talking about what they plan to do? No, they just do it. And we love it so much that we talk about it. It's called "talk value."

The last thing we need to hear is another article about how great Spike DDB is. Prove it. With the work. We're not concerned with the "urban today, gone tomorrow" talk. Stay tuned, next year Spike DDB may go Hispanic.

Geoffrey T. Edwards

Creative Director

Foote, Cone & Belding

Chicago

Ugh! In the immortal words of Popeye the Sailor, "I've had all I can stands and I can't stands no more!"

Is everyone out there in that much awe of Spike Lee that a real story cannot be done except for the usual fluff, update piece? ("Spike DDB pursues path to mainstream," AA, June 1)

I have a suggestion for Spike and Crew . . . Do the talking with work not mouths. Creative speaks louder than words.

And maybe the next time there's an update, they'll be able to show work that was created by the great Charles Hall and company and not the originators of the agency.

The truth is out there.

Colin Costello

Creative Director

Foote, Cone & Belding

Chicago

Messrs. Edwards and Costello, the creative team from DDB Needham Worldwide, Chicago, who were the original co-creative directors with Spike Lee at Spike DDB, left that agency earlier this year.

Spina bifida facts

Rance Crain's column is always a must read. However, I must take issue with one point in "There's never enough time for Tony Wainwright's next project" (Viewpoint, AA, April 27).

One does not die from spina bifida or "open spine." I know; I was born 50 years ago with spina bifida. One might die from the many complications of spina bifida, but one doesn't die from it. Thanks again,

Rance, for the insights incites your column brings to ADvertising Age.

Terrence L. Hanna

Tamarack Advertising

North Salt Lake, Utah

Ads for agencies

I found Rance Crain's column ("Nobody loves you? Try advertising?" Viewpoint, AA, May 11) right on the money. His comments on the lack of advertising for themselves by agencies was particularly interesting to me because my father, "Obie" Winters, built his agency and career in the 1930s on a series of in-house ads he wrote for Erwin, Wasey. The ads appeared in Fortune on a regular basis and several led directly to new business gains.

I enclose one such example (above) -- a famous ad he did for Beer that led to Erwin, Wasey winning the Reingold Beer account.

O. Burtch Drake

President-CEO

American Association

of Advertising Agencies

New York

Only one disagreement with Rance Crain's column "Nobody loves you? Try advertising" (Viewpoint, AA, May 11).

"Agencies do nothing to differentiate themselves from each other and from other competitors . . ." Forgetting agency awards? And the dollars invested in getting them? Agencies can prove they're funnier, more creative, more original . . . even more outrageous than competitors. And those awards can bring in new business.

A long-ago survey showed that an award-winning agency and client remained partners for approximately two years after the awards dinner.

Then the client was on the search for a new agency that could sell its product as well as the old agency sold itself.

Andrew J. Byrne

Copywriter/Consultant

Alhambra, Calif.

Correction

In "New-product blitz opens P&G wallet" (May 25, P. 1), the test market of Tide powdered detergent with hydrogen peroxide is Omaha.

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