Levi breaks first work from TBWA/Chiat Day

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Levi Strauss & Co. this week breaks its first work from TBWA Chiat/Day, Venice and San Francisco, Calif. An outdoor campaign takes aim against the designer brands which have been gnawing away at the jeans marketer's share. One ad has a white background with the words, "Tommy wore them," a reference to designer Tommy Hilfiger. The only visual is the red Levi's jeans tag.

Copyright May 1998, Crain Communications Inc.

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