Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Levi's breaks global TV spot

Published on .

Levi Strauss & Co. breaks its first global commercial next week using the creative work of London's Bartle Bogle Hegarty agency that has brought sales success to the 501 jeans brand in Europe. The animated spot using lifelike clay figures is the first Bartle Bogle ad for Levi's to run in the U.S., and more work from the agency will follow. But Levi's managers stress that Foote, Cone & Belding, San Francisco, which holds the estimated $100 million North American account, securely remains agency of record.

Most Popular
In this article: