Levi's decision near on $90 mil account

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Levi Strauss & Co. the week of the 26th is scheduled to announce the winner of the creative superbattle for its estimated $90 million account. The pitch is estimated to have cost the agencies about $1 million. Participants are incumbent Foote, Cone & Belding and Hal Riney & Partners, both San Francisco; Bartle Bogle Hegarty, London; TBWA Chiat/Day, Venice, Calif; and BBDO Worldwide, New York and Los Angeles.

Copyright January 1998, Crain Communications Inc.

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