Levi Strauss & Co. the week of the 26th is scheduled to announce the winner of the creative superbattle for its estimated $90 million account. The pitch is estimated to have cost the agencies about $1 million. Participants are incumbent Foote, Cone & Belding and Hal Riney & Partners, both San Francisco; Bartle Bogle Hegarty
, London; TBWA
Chiat/Day, Venice, Calif; and BBDO
Worldwide, New York and Los Angeles.
Copyright January 1998, Crain Communications Inc.