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Published on .

Heightening its animated Levi's Jeans for Women TV campaign, Foote, Cone & Belding, San Francisco, turned to California-based computer animator Pixar. The spot's computer-generated, Levi's-clad mannequin rummages through a gigantic toy chest for a properly inflated ball. She discovers one and bounces it above her head in triumph. The ad breaks today.
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