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Levi's launches enhanced Slates site

Published on .

Levi Strauss & Co. has launched a new Web site for its Slate brand,developed by Novo/Ironlight Interactive, San Francisco. One of the new features of the site is a Style Advisor, which lets users get advice from online fashion consultants. The goal of the site is to provide personalized and intimate information to increase brand loyalty.

Copyright October 1998, Crain Communications Inc.

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